Storytelling is one of the most powerful ways to find common ground with people. Jesus is a great example. He used stories to communicate with the people of His day. Yet today in Italy, no one is producing films with Christian values. In Italy, as in the rest of Europe, post-modern culture has led many people to be very skeptical towards the church and God.
An invitation to go to church is pretty much always declined, but the story changes if we invite people to see a film in a movie theater.